Adele Cassina has a storied last name in the world of design. Her father, Cesare Cassina, was the leader of a group of enlightened entrepreneurs who ignited the Italian miracle of designer furniture in Brianza’s fertile production district. A remarkable sto
ry that got underway in the workshops of post WWII Italy and today brings thousands of visitors to Milan’s Salone del Mobile.
Adele Cassina who, as a privileged spectator, was able to help with the unfolding of the entire history of design within the walls of the home, has created a collection which has handed down the value of experimentation and inherited creativity to the whole family: Adele-C is a brand bringing products to the market that express ideas far from the norm and the heralds of an understated identity.
Adele Cassina and Janzhong Yiang, an enlightened businessman with a passion for Italian design and the founder of the Shanghai Pan-America Group, were brought together by a mutual search for beauty and a passion for wood and inert materials, which, together with the charm and craftsmanship of Italian taste through which Adele-C is expressed, has initiated a process of corporate internationalisation.
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