Adidas by tom dixon
Mobility, modularity, and a dynamic, 21st-century life are the core concepts at the heart of the collaboration between Adidas and the renowned British industrial designer Tom Dixon.
Debuting this month at MOST in an experimental factory installation, created by Design Research Studio and set in an immense environment of a reconstructed 19th Century railway station, the resulting collection runs the gamut from convertible travel bags and luggage to sleek sportswear and apparel.
The adidas by Tom Dixon collection uniquely reflects both adidas’ forward-thinking technologies and Dixon’s inventive style. The teaming up of Tom Dixon and adidas is an opportunity for grand exploration into the sport’s world expertise in performance, matched with British ingenuity, both representing unique craftsmanship and innovation.
It’s an opportunity to work with futuristic textiles and new manufacturing techniques. They are cutting edges in their respective trades in ways you’d never get the chance to if you were doing it in a conventional manner.
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