Technological lightness, versatility, innovation. Since 1979 these have been the overriding values of Alias, one of the most consolidated names of Italian design. Values that have driven the firm’s close association with some renowned designer signatures. Collaborations that have developed and grown through the years, and in the course of which, Alias has managed to reveal the peculiar talent of each designer. Conducted in an ongoing exchange of suggestions and ideas, and a constantly open-minded approach to the use of new materials and technological experimentation. Of particular significance is the solid industrial structure of a firm that controls each phase of the process, from design, to production and distribution.